Ryback Turns Heel? Come On!

I just don’t get it. Why would the WWE turn Ryback into a heel right in the middle of his rising popularity. I mean let’s look at what has happened over the past year: Ryback went undefeated for nearly the entire year in 2012, he started the chant of “Feed Me More!”, which caught on with the WWE Universe, and whenever his music hit, the crowd would erupt. He was well on his way to becoming an iconic hero to the WWE Universe. Why would WWE all of sudden change all of that just like that? It’s Ridiculous! The WWE really slipped up on this one.